Henry Charles · Shopify ecommerce
A bespoke Shopify storefront for Henry Charles handbags
Ficode shaped a responsive shopping experience around the brand, combining product discovery, custom visuals and promotional features.
Shopify
Ecommerce platformBespoke design
Brand presentationResponsive
Desktop & mobileDiscovery
Categories & filtersA storefront designed around the brand
Henry Charles needed an online store that could better support its business growth. Its existing systems were not working effectively or supporting the business as required.
Bring the collection and the customer experience together
The business needed to move beyond the limitations of its existing systems. Ficode’s brief combined a brand-led shopping experience with functionality tailored to the business’s requirements.
The challenge
Express the brand
Use bespoke design and graphics to shape the storefront.Support product discovery
Organise browsing through categories, menus and filtering.From storefront design through to launch
Ficode designed, developed, tested and deployed the store. The team tailored cart, coupon and shipping functionality to Henry Charles’s business requirements, building on Shopify’s standard ecommerce capabilities.
Responsive storefront
Layouts adapted for different screens.
Product discovery
Category landing pages, menus and filtering.
Custom visuals
Bespoke graphics and animated imagery.
Promotional features
Discount-code functionality and product social sharing.
From discovering a collection to exploring a product
Discover
Category pages & menusExplore
Product filteringPurchase
Shopify storefrontEach part of a storefront should help the shopper answer the next question: what is available, which product fits their needs and how to proceed.
A brand-focused online shopping experience
Ficode delivered a responsive Shopify storefront combining bespoke presentation, practical ecommerce features and selected business-specific customisations. The project addressed the client’s need for an online store designed to support its growth.
