Modernising a Health & Wellness eCommerce Store to Improve Shopping and Drive Growth
How Ficode redesigned an existing WooCommerce website for AlgaVenice in under three months, improving the shopping experience, multilingual product discovery, online ordering and business performance.
Existing store
WooCommerce redesignUnder 3 months
Delivery periodAWS hosting
Cloud infrastructureMultilingual
Commerce experienceA Modern Shopping Experience for a Health & Wellness Brand
AlgaVenice already operated a WooCommerce website, but wanted a more distinctive, mobile-friendly store that would make its health and wellness products easier to explore and purchase, while simplifying day-to-day administration. Ficode redesigned and extended the existing WooCommerce experience, adding custom filtering, multilingual support, customer purchase history, checkout and payment flows, shipping and order management, and flexible CMS controls. The website was hosted on AWS.
Remove Friction from Product Discovery, Checkout and Store Management
The redesign addressed existing limitations in brand presentation, mobile shopping, product navigation and administration while supporting more languages, online payments and fulfilment workflows.
Business brief
Distinctive product storytelling
Help products stand out and communicate the brandProduct navigation and filters
Make the right items easier to findeCommerce and account journey
Give returning customers access to purchase historyDigital storefront
Stronger brand presentation
The site needed to communicate the value and distinctiveness of a specialist product range.Easier administration
The client wanted to manage sliders, content and product information internally.Digital discoverability
Responsive layouts and SEO-friendly structure were important requirements for prospective buyers.Redesigning and Extending an Existing WooCommerce Platform
Ficode redesigned the existing WooCommerce website with a bespoke responsive interface, enhanced catalogue and filters, online checkout and payments, multilingual experiences, customer accounts and purchase history, and tools for content, shipping and order management.
Brand-led storefront
A product-focused design intended to showcase the range clearly.
Extended WooCommerce Store
Redesigned shopping flows with checkout, payments, multilingual product pages and order management.
Tailored product filters
Custom filters to support product selection and navigation.
Client-managed content
Admin-controlled slider and CMS functionality for everyday updates.
Connecting Discovery, Purchase and Fulfilment in One Store
The updated experience supports visitors from multilingual product discovery and filtering through secure checkout and order placement, with customer accounts and purchase history for returning buyers.
Browse products & languages
Explore the health & wellness rangeFilter & compare
Find the right productsCheckout & accounts
Pay, order & review historyThe back office supports content updates, shipping and order management. The client has approved use of its logo and website screenshots; replace this conceptual journey with approved captures before publishing.
A Better Shopping Experience and Stronger Commercial Performance
The client confirms improved brand presentation, mobile usability, online shopping experience, traffic, sales, conversion rates and simpler website administration following the redesign.
Stronger brand presentation
A bespoke look designed to showcase the product range.
Improved mobile shopping
Responsive layouts across common device sizes.
Higher website traffic
Client-confirmed increase in site traffic, supported by improved discoverability.
Simpler store administration
CMS, product, shipping and order management tools for internal teams.
Sales & conversions
Checkout & accounts with purchase-history visibility.
WooCommerce Modernisation, Multilingual Commerce and AWS Hosting
The published stack includes WooCommerce, PHP, MySQL, HTML, Bootstrap and jQuery. The client has additionally confirmed AWS hosting, multilingual storefront capabilities, checkout and payment integrations, and shipping and order management.
