Connecting Wintech with global buyers through a multilingual B2B platform
How Ficode designed and developed a responsive, four-language website with an advanced industrial machinery catalogue, purchasing features and streamlined content management in under three months.
4 languages
Italian, English, Spanish, Russian3 months
End-to-end project deliveryFull rebuild
Design and development from scratchB2B + eCommerce
Catalogue, enquiries and checkoutSpecialist machinery. International customers.
Wintech specialises in customised injection machinery for footwear manufacturers, including machines designed to use waste plastics in the production of moulded footwear soles. Serving customers across different countries, Wintech needed a digital presence that could represent its expertise professionally and help prospective buyers discover relevant machinery and product information in their preferred language. Ficode was engaged to design and develop the complete website from scratch, combining distinctive branding with functional B2B product discovery and commerce capabilities.
Modernise the brand and simplify an international buyer journey.
Wintech needed more than a refreshed website. Its customers needed a straightforward way to explore specialist industrial products, while its internal team needed the freedom to manage content and catalogue information.
The challenge
Outdated digital presentation
Create a modern visual identity online that better reflects Wintech’s industrial expertise.Complex product discovery
Make specialist machinery easier to browse, compare and find using useful product attributes.International audience
Give buyers access to meaningful website content across four languages.Buyer interactions
Support product enquiries, purchase journeys and customer account features.Day-to-day administration
Enable Wintech to update site content and catalogue information independently.Cross-device accessibility
Deliver a responsive, SEO-friendly site for desktop, tablet and mobile visitors.A tailored B2B digital experience, built around products and people.
Ficode designed and developed the complete website using a customised WordPress and WooCommerce implementation, combining multilingual publishing, product discovery, customer functionality and a flexible administration experience.
Custom design and responsive layout
A bespoke visual presentation designed for clear navigation and usability across mobile, tablet and desktop.
Multilingual content experience
Website content available in Italian, English, Spanish and Russian to serve international audiences.
Advanced machinery catalogue
Structured product listings and attribute-based filters to help visitors find relevant machinery.
Enquiries and online purchasing
Product enquiry and request-for-quotation functionality alongside online purchase and checkout features.
Customer account functionality
Accounts supporting buyer journeys, wishlists and relevant product, purchase or service history.
Independent content management
A customised WordPress administration experience for managing website content and catalogue information, with an SEO-friendly page structure.
A stronger digital presence and a clearer route from discovery to enquiry.
The delivered platform gave Wintech a more professional presentation of its specialist machinery, improved usability across devices and made it easier for international visitors to explore the catalogue.
Wintech also gained the ability to manage content and catalogue updates independently. An increase in customer enquiries and leads was measured following the project.
Improved brand presentation
A more professional showcase of Wintech’s products and expertise.
Easier product discovery
Clearer navigation and attribute-based catalogue filtering.
Greater international accessibility
Four supported languages for different customer markets.
More control for internal teams
Independent updates to website content and catalogue entries.
Increased enquiries and leads
Increased customer enquiries and leads, provided the claim is verified.
Customised technology for practical business requirements.
The solution combined a customised WordPress and WooCommerce implementation with familiar web development technologies to support the site’s presentation, catalogue functionality and administration.
