PERFORMWITHMVP · SUBSCRIPTION ECOMMERCE
Modernising a Magento 2 Store to Drive Subscription Growth
Ficode redesigned and extended PerformWithMVP’s existing Magento 2 website for online fitness training programmes, improving the shopping experience, subscription management and operational efficiency.
Custom Magento 2
Designed around brand and business needsSubscriptions
Product plans and free trialsBraintree
Payment gateway integrationStore management
Content, products and customersAn online training business needed more than a standard theme
PerformWithMVP wanted a Magento 2 ecommerce website for online training programmes and subscriptions. Its existing website and proposed pre-built theme could not deliver the required features or branded experience.
Ficode worked with the client to understand its requirements and designed and developed a bespoke store, combining a tailored user experience with subscription functionality, payment integration and tools to manage the business.
A pre-built theme could not support the business model
The customer needed a simpler journey from discovering fitness programmes to beginning a trial, subscribing and managing recurring payments. Theme constraints, bespoke module requirements, performance and reliability issues, and UI/UX limitations created friction for customers and administrators.
before Theme limitations
Existing website
Needed a redesigned experiencePre-built theme
Missing business-specific featuresCustomer friction
Journey required improvementAfter Tailored commerce
Branded store
Custom-designed Magento 2 pagesSubscriptions
Free trials and product plansIntegrated payment
Braintree gatewayTailored design. Subscription workflows. Easier administration.
Ficode redesigned and extended the existing Magento 2 website rather than rebuilding it from scratch, introducing custom modules and subscription workflows while improving usability, platform performance and reliability.
Custom brand experience
Designed navigation and page layouts to reflect supplied brand guidelines and simplify the customer journey.
Subscriptions and trials
Built functionality to offer subscription-based products, free trials and subscription management.
Braintree payments
Integrated a payment gateway into the ecommerce experience.
Admin and content tools
Enabled the client to manage products, customers, content and payments; provided Magento 2 store-management training.
Designed around how customers discover and subscribe
Rather than forcing PerformWithMVP’s offer into an off-the-shelf storefront, the solution combined branded pages with the subscription and payment steps its business required.
Explore
Browse training productsStart a trial
Offer products through trial and subscription flowsSubscribe
Braintree payment integrationA website built around the offer, not the limits of a template
The client confirms improvements in customer experience, online sales, conversion rates, subscription management and administrative efficiency following Ficode’s work.
Improved customer experience
A clearer branded experience made it easier to explore fitness programmes, start trials and subscribe.
Increased sales and conversion
The client reports higher online sales and conversion rates following the redesign.
Simpler subscription management
Custom subscription and recurring-payment workflows made subscriptions easier to administer.
Reduced administrative effort
Improved Magento administration workflows reduced routine operational work for the client.
Magento 2 engineering with business-specific integrations
The published stack includes Magento 2, PHP, HTML, CSS and MySQL. Ficode also implemented Braintree payments, bespoke subscription features, blog content and search-engine-friendly page structures.
Delivery duration: approximately 6–12 months. The platform used private or other hosting.
