Turning a Membership Business Idea into a Complete SaaS Platform
Ficode helped a London startup build MyMembership: a SaaS platform that connects branded websites, apps, content and subscriptions for businesses built around classes and community.
2×
Membership within one year2×
Revenue within one year50%
Reduction in administration40%
Maintenance savingsHelping small businesses deliver more to their members
MyMembership gives independent businesses a way to offer live classes, recorded content and paid memberships under their own brand. Ficode developed the SaaS platform for a London startup, bringing business administration and the member experience together across web, iOS and Android.
Running the business had become another full-time job.
For a solo yoga teacher, fitness instructor, wellbeing coach or tutor, the business starts with expertise and a community. Delivering a class should be the focus. As membership grows, the systems supporting that experience can become harder to manage.
The challenge Before
Too many places to manage
The starting model combined WordPress and WooCommerce, Stripe payments and third-party video services such as Vimeo. Website records, streaming access and subscriptions bought through app stores could sit in different systems.More reconciliation, less visibility
Disconnected subscription records made it harder to establish who had paid and who should have access. Duplicate charges, missing payment records and limited reporting created additional work for business owners.A difficult path to growth
Moving between tools made routine administration time-consuming and the member journey cumbersome. The client needed a repeatable way to support more businesses without rebuilding the experience for each one.Everything a class-based business needs to serve its members.
MyMembership combines business administration with the member-facing experience. External streaming, payment and email services remain integrated where needed, while the platform provides a central place to manage operations.
A branded business presence
Customised themes and public websites give each business its own identity. Its members use separately branded web and mobile apps.
Flexible membership offers
Businesses can offer monthly, yearly, free and customisable subscription plans, recurring and one-off payments, and different coupon options. Stripe handles payments.
Live and on-demand content
Live sessions sit alongside recorded videos, digital programmes, classes, educational content and member-only resources, supported by Vimeo and other streaming integrations.
One administration experience
Administrators manage members, content, roles, payments and reporting through an extensive business administration area, with tools to import and export data.
From independent business to connected membership operations
Set up business
Register, brand and define plansServe members
Deliver content and take paymentsRun & support
Manage records, reports and requestsCONNECTED OUTCOME
A reusable SaaS platform connecting business administration and branded member experiences without replacing specialist external services.
Reported growth alongside a more manageable operating model
2× membership
One business reported doubling membership over one year.
2× revenue
One business reported doubling revenue over the same period.
50% less administration
Customer-reported reduction in administration over one year.
40% maintenance savings
Customer-reported savings; Ficode also reports development cost 75% below competing quotations.
Figures relate to one business over one year and are not independently audited. The 75% comparison is against quotations, not final competitor delivery costs.
Confirmed technology and implementation scope
MyMembership SaaS platform; branded websites and iOS/Android apps; Stripe; Vimeo and other streaming services; MailerLite; role-based permissions and business administration tools.
